Sketching, Product Design Presentation

Sketching Product Design Presentation is a digital design book by Koos Eissen and Roselien Steur. It explores how designers use sketches to communicate ideas in product design presentations. This PDF edition is available for instant download after purchase.

The authors wrote this book after their earlier works Sketching and Sketching: The Basics. Here they focus on the context of design presentation and the communication rules behind effective visual work.

Book Overview: Sketching Product Design Presentation

In Sketching Product Design Presentation, Eissen and Steur explain why designers sketch and how presentations can be shaped to reach different audiences. The book covers perception, Gestalt principles, visual semantics, visual rhetoric, and a holistic approach to perception. It also includes design cases from internationally renowned design studios.

This digital edition is supplied as a PDF and can be read on a range of devices.

What You’ll Discover Inside

• How perception and the reptilian brain influence visual communication
• Nine influential Gestalt principles applied to product design
• Visual semantics, including abstraction, expressing motion, and colour
• The use of visual rhetoric in persuasive design presentations
• A holistic approach to perception, including the AIDA model and cognitive load theory
• Case studies from studios such as Audi Design China, fuseproject, Marcel Wanders, and Van Berlo

Why This Book Matters

Design presentations are a central part of industrial design practice. This book connects theory with real presentation cases, making it useful for students and working designers. It builds on the ideas of the authors’ previous books and extends them toward communication and presentation.

Book Details

Device Compatibility

This is a digital download. No physical item will be shipped. After purchase, you can access the PDF and open it on compatible devices.

It works with Kindle apps, tablets, desktop computers, mobile devices, and popular reading applications.

FAQ

How do I get access after purchase? You receive instant access to the PDF download. No physical package is sent.

Is this a physical book? No. This listing is for a digital PDF edition only.

Can I read it on my tablet or phone? Yes. The PDF works with Kindle apps, tablets, desktop, mobile, and standard reading apps.

Add Sketching Product Design Presentation to your library and explore how leading designers present their work through sketches.

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