Designing Brand Identity: An Essential Guide for the Entire Branding Team
Original price was: $9.42.$4.71Current price is: $4.71.
Alina Wheeler
Product Specs:
- File Type: PDF
- File Size: 204.5 MB
- Book Language: English
- Total Page Count: 339
- Instant Download
Designing Brand Identity: An Essential Guide for the Entire Branding Team
Designing Brand Identity is Alina Wheeler’s fifth-edition guide to the fundamentals and practice of branding. This digital PDF reference includes 339 pages and is available as an instant download.
With a foreword by Debbie Millman, the book creates a shared vocabulary for the entire branding team. Its contents bring together brand basics, brand ideals, brand elements, brand dynamics, and brand governance.
The guide is organized for quick reference, supporting readers who need accessible material on brand strategy, identity, design, and related branding subjects.
Book Overview
Designing Brand Identity is a Design reference work by Alina Wheeler. The fifth edition covers the fundamental concepts needed to begin the branding process and examines the development, expression, and management of brand identity.
Its subject matter includes vision, meaning, authenticity, coherence, flexibility, commitment, value, differentiation, longevity, brandmarks, wordmarks, symbols, names, taglines, brand architecture, packaging redesign, social media, and crisis communications.
What You’ll Discover Inside
- Fundamental brand concepts and a shared vocabulary for branding teams
- Brand ideals including vision, meaning, authenticity, coherence, flexibility, commitment, value, differentiation, and longevity
- Brand elements such as brandmarks, wordmarks, letterform marks, pictorial marks, abstract marks, emblems, dynamic marks, and characters
- Brand dynamics including trends, social media, smartphones, apps, private labeling, licensing, and certification
- Brand strategy topics covering stakeholders, culture, customer experience, cross cultures, and brand architecture
- Before-and-after examples focused on brandmark redesign and packaging redesign
- Brand governance subjects including staying on message, big ideas, crisis communications, personal branding, and China
Why This Book Matters
This guide brings core branding concepts and terminology together for the entire branding team. Its quick-reference organization makes a broad range of branding subjects easier to consult in one volume.
The book connects strategic subjects, identity elements, brand dynamics, and governance. It also includes bibliographical references and an index.
Book Details
| Title | Designing Brand Identity |
|---|---|
| Subtitle | an essential guide for the entire branding team |
| Author | Alina Wheeler |
| Foreword | Debbie Millman |
| Edition | Fifth edition |
| Publisher | John Wiley & Sons, Inc. |
| Publication Location | Hoboken, New Jersey |
| Publication Date | [2017] |
| Copyright | 2018 by Alina Wheeler |
| Language | English |
| Pages | 339 |
| Format | |
| File Type | |
| File Size | 204.5 MB |
| File Size Bytes | 214389879 |
| ISBN-13 | 9781119375418 (pdf) |
| ISBN-13 | 9781118980828 (cloth) |
| LCCN | 2017022067 (print) |
| LCCN | 2017030982 (ebook) |
| Library of Congress Classification | LCC HD69.B7 (ebook) |
| Library of Congress Classification | LCC HD69.B7 W44 2017 (print) |
| Dewey Decimal Classification | 658.8/27 —dc23 |
| Library of Congress Subject Headings | Brand name products. | Branding (Marketing) | Trademarks—Design. | Advertising—Brand name products. |
| Cover Design | Jon Bjornson |
| Bibliographical References | Includes bibliographical references and index. |
There are no reviews yet.