Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
Original price was: $37.91.$18.95Current price is: $18.95.
David Airey
Product Specs:
- File Type: PDF
- File Size: 15.3 MB
- Book Language: English
- Total Page Count: 246
- Instant Download
Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
Logo Design Love by David Airey is a practical guide to creating iconic brand identities. This digital edition is delivered as a PDF and offers instant download after purchase.
The second edition expands on the original with more case studies, sketches, logos, and client advice. It is a trusted resource for designers and design students.
Book Overview: Logo Design Love
In Logo Design Love, David Airey shows how to develop an iconic brand identity from start to finish. Using client case studies from renowned designers, he reveals how to create effective briefs, generate ideas, charge for work, and collaborate with clients.
The book is organized into three parts. Part I covers the importance of brand identity. Part II explains the design process. Part III focuses on moving forward as a designer.
What You’ll Discover Inside
- Why brand identity matters and how symbols transcend boundaries.
- The elements of iconic design, including simplicity, relevance, tradition, distinction, and memorability.
- How to lay the groundwork, assemble design briefs, and conduct field research.
- How to avoid the hazards of redesign and price design work.
- How to move from pencil to PDF with mind maps, sketches, and context.
- How to manage client conversations and avoid common communication pitfalls.
- 31 practical design tips for creating logos that last.
Why This Book Matters
This book includes work and stories from well-known designers such as Paula Scher and Lindon Leader. It also features leading studios like Pentagram, MetaDesign, Moving Brands, and Sagmeister & Walsh.
David Airey is a self-employed graphic designer from Northern Ireland. His books and blogs have reached a wide audience and are included on reading lists for design courses worldwide.
Book Details
| Author | David Airey |
|---|---|
| Format | |
| File Size | 15.3 MB |
| Language | English |
| Pages | 246 |
| Print Length | 319 pages |
| Publisher | Peachpit Press |
| Imprint | New Riders |
| Publication Date | August 18, 2014 |
| Edition | 2nd |
| Series | Voices That Matter |
| ISBN-13 (Print) | 978-0-321-98520-0 |
| ISBN-10 (Print) | 0-321-98520-6 |
| ISBN-13 (Kindle) | 978-0133812794 |
| ASIN | B00MTUNHDG |
| Rating | 4.7 out of 5 stars (893 ratings) |
| Best Sellers Rank | #1,496,815 in Kindle Store; #33 in Desktop Publishing; #87 in Design & Graphics Software Books; #255 in Graphic Arts |
| Copyright | © 2015 by David Airey |
Device Compatibility
This is a digital download. There is no physical shipping, and access is available after purchase.
The PDF can be read on tablets, desktop computers, smartphones, and reading apps that support PDF files.
FAQ
How will I receive the book? This is a digital download. You will get access to the PDF immediately after purchase.
Will a physical copy be shipped? No. This is a digital product, and no physical item will be mailed.
Can I read it on my device? Yes. The PDF works with most tablets, computers, smartphones, and reading apps.
Logo Design Love is a practical companion for anyone who wants to create iconic brand identities. Add it to your digital library today.
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Logo Design Love: A Guide to Creating Iconic Brand Identities
Sold by David Airey Original price was: $37.91.$18.95Current price is: $18.95.
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