Identity Designed: The Definitive Guide to Visual Branding

Identity Designed is a digital design book by David Airey about visual identity and branding. This PDF edition is available as an instant download after purchase.

The book combines an introductory discussion of identity design with a series of identity case studies. It is intended for readers exploring branding, graphic design, and the elements that shape a brand experience.

Book Overview

David Airey examines how identity design distinguishes people, organizations, products, and services. The introduction discusses visual marks, symbols, trademarks, and the broader identity elements that can include logos, websites, vehicle graphics, business cards, uniforms, packaging, photography, typefaces, signage, and language.

The main body presents identity case studies involving design studios and projects such as Lantern for Primal Roots, Base for Ruhrtriennale, Pharus for Rio Cello, OCD for Ad Age, Rice Creative for Rooster Beers, Foreign Policy for Gallery & Co., and other featured collaborations listed in the contents.

The book also includes creative inspiration, how-to projects, a thank-you section, and an index. It belongs to the Design category and is suited to readers studying or practicing visual branding.

What You’ll Discover Inside

• An introduction to the origins and development of identity design.
• The relationship between visual marks, branding, and consumer perception.
• Examples of broader brand identity elements beyond a logo.
• Identity case studies from 16 listed studios and projects.
• Projects involving Primal Roots, Ruhrtriennale, Rio Cello, Ad Age, Rooster Beers, Gallery & Co., Art Museum, Rezult, Fraher Architects, Fable Skateboards, Vocation, Pearson, Grain, Carpenters Wharf, Burst, and Markus Form.
• A thank-you section and index for reference.

Why This Book Matters

Identity Designed presents design as a visible and practical part of how organizations and products are understood. Its introduction connects identity with marks, quality, customer experience, and the many designed details encountered across physical and digital settings.

The case-study structure gives readers a focused way to review identity work across different projects and design studios. It offers useful reference material for students, designers, and readers interested in visual branding.

Book Details

Device Compatibility

This is a digital download, not a physical book. No physical shipping is included, and access is available after purchase.

The PDF can be opened with appropriate Kindle apps, tablets, desktop computers, mobile devices, or compatible reading apps. Device features may vary by application.

FAQ

When can I access the book?
Access is available after purchase through the digital download.

Will I receive a physical copy?
No. This listing provides a digital PDF download, so there is no physical shipping.

What devices can I use?
You can use compatible Kindle apps, tablets, desktop or mobile devices, and suitable PDF reading apps.

Review the details above and download Identity Designed for digital reading and design reference.