Communicating Visually: The Graphic Design of the Brand

Communicating Visually is an edited collection about the graphic design of the brand as a cultural and social phenomenon. This digital edition is a PDF and is available for instant download after purchase. The book was edited by Daniel Raposo and first published in 2018 by Cambridge Scholars Publishing.

The essays examine how brands become shared social references through visual communication, graphic signs, and brand marks. The collection is useful for designers, researchers, and students interested in identity design and visual culture.

Book Overview

Communicating Visually: The Graphic Design of the Brand brings together essays by international contributors in design, visual communication, and branding. The book treats the brand not only as a commercial tool but as a human phenomenon with cultural, social, and perceptual dimensions. It focuses on the construction of meaning through graphic signs and the visual identity of public, cultural, and civic entities.

The contributors include Joan Costa, Francisco Providência, Eduardo Herrera, Leire Fernández, Albert Culleré, Emílio Gil, Fernando Oliveira, Félix Beltran, and Bruno Maag.

What You’ll Discover Inside

• Joan Costa on graphic design versus design management and the Great Transition.
• Francisco Providência on the stereotyped influence of places.
• Eduardo Herrera and Leire Fernández on types and stereotypes of brand marks.
• Albert Culleré on brands and the circle of time.
• Emílio Gil on how the same brands are seen differently.
• Fernando Oliveira on brand identity and visual culture.
• Félix Beltran and Bruno Maag on images and typography that brand.

Why This Book Matters

This book offers a humanistic view of branding rooted in visual communication and social innovation. It shows that brands depend on people and become meaningful when they enter the collective imagination. The essays connect graphic sign design, symbolism, strategy, and social interaction.

Book Details

Device Compatibility

This is a digital download, so no physical item will be shipped. Access is available immediately after purchase. The PDF works with compatible Kindle apps, tablets, desktop computers, and mobile reading applications.

FAQ

How do I receive the book after purchase?

This is a digital download. You can access the PDF immediately after purchase and download it from your account.

Will I receive a physical copy?

No. This listing is for a digital PDF only, and no printed book will be shipped.

Which devices can I use?

The PDF can be opened on compatible Kindle apps, tablets, desktop computers, and mobile reading apps.

Download your copy and explore how the graphic design of the brand shapes shared meaning.

Verified Bibliographic Details