Using Generative AI for SEO

SEO Is Changing—AI Is Now Part of the Toolkit 📈

Search engine optimization has always rewarded people who adapt quickly. Right now, generative AI is rewriting how content gets created, how technical audits are handled, and how marketers think about visibility. Using Generative AI for SEO cuts through the hype and gives you a clear-eyed view of what actually works when you bring AI into your SEO practice.

From Core Concepts to Real AI Workflows

Eric Enge and Adrián Ridner start with the essentials: how search engines are evolving, what generative AI can and cannot do, and where it fits into a modern digital marketing stack. Then they move into practical territory—scaling content development, assisting with technical SEO, and using AI for advanced use cases without losing the human judgment that still separates great SEO from mediocre work.

What You’ll Learn to Do Differently 💡

• Build a working understanding of generative AI’s role in search and content discovery.
• Speed up keyword research, brief creation, and content optimization.
• Use AI to handle repetitive technical SEO tasks with more consistency.
• Identify the risks, biases, and limitations that can quietly undermine AI-assisted campaigns.
• Develop an internal capability so your team can use AI responsibly and effectively.

Written for Practitioners, Not Just Theorists

Eric Enge is the coauthor of The Art of SEO and has spent decades at the intersection of search and digital strategy. Adrián Ridner brings deep product-led growth and AI experience from. Together, they focus on actionable examples and real-world constraints, not just abstract promises.

Who This Book Is For

If you work in SEO, content marketing, digital strategy, or lead a team that depends on organic visibility, this book gives you a framework for using generative AI with confidence. It’s equally useful if you’re just starting to explore AI tools or already using them but want a more systematic approach.

Ready to make AI a practical part of your SEO toolkit? Start here.