The AI Marketing Canvas: A Five-Step AI Plan for Marketers

A Practical Five-Step Approach to AI Marketing 🧠

AI conversations often stop at excitement. The AI Marketing Canvas moves marketers from abstract possibility to a concrete five-step plan. Rajkumar Venkatesan and Jim Lecinski build the framework around durable customer-centric growth, showing how data and machine learning can improve personalization, scale customer experiences, and create competitive advantage.

More Than a Tech Upgrade: A Strategic Foundation 📈

The book does not treat AI as a narrow tool or a one-time campaign. Instead, it demonstrates how AI can reshape the way marketing teams understand customers, allocate resources, and measure success. Readers gain a way to ask the right questions, build a foundation, and execute with confidence.

What the Second Edition Brings

This updated edition reflects the current AI marketing environment. It includes practical frameworks, real-world examples, and roadmaps that help teams move from early exploration to sustainable implementation. Throughout, the focus remains on tangible results rather than technology hype.

Who Will Find This Valuable

• Marketing leaders and CMOs building an AI roadmap
• Brand and digital marketing managers seeking practical frameworks
• Product marketers who need customer-centric personalization
• Business students and educators studying marketing technology

From Framework to Action 🎯

If your team has been waiting for a clear way to integrate AI without losing sight of marketing fundamentals, The AI Marketing Canvas provides that bridge. It replaces vague ambition with a structured plan—one that can help turn AI investments into measurable customer growth.