Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work
Original price was: $5.00.$2.50Current price is: $2.50.
Product Specs:
- File Type: PDF
- File Size: 100.7 MB
- Book Language: English
- Total Page Count: 291
- Instant Download
Really Good Logos Explained: Top Design Professionals Critique 500 Logos & Explain What Makes Them Work
Really Good Logos Explained is a digital PDF guide to understanding what makes a logo succeed. It is available for instant download after purchase.
Written by Margo Chase, Rian Hughes, Ron Miriello, and Alex W. White, this book presents critiques of 500 logos from professional designers.
Book Overview
In this book, four top design professionals examine a wide range of logos and explain what works, what does not, and why. The logos are organized into chapters such as Loud & Proud, Sleek & Subtle, Shelf-Savvy, and Smart & Effective. Each critique offers practical lessons on typography, visual communication, and brand identity.
The book also includes a bonus chapter on not-so-good logos and a section of author favorites, making it a useful reference for designers, clients, and students of visual communication.
What You’ll Discover Inside
- Critiques of 500 logos selected for honest professional evaluation.
- Four experienced designers sharing their perspectives on logo design.
- Chapters devoted to bold, understated, retail-oriented, and clever everyday logos.
- A bonus chapter exploring not-so-good logos and common mistakes.
- A section of author favorites, explained for fun and insight.
- Practical advice on typography, letter spacing, and design craft.
- Lessons about avoiding common pitfalls such as computer tricks and weak strategy.
Why This Book Matters
Unlike many logo books, this one does not just show successful designs. It opens up real design work to public criticism, giving readers a chance to learn from both strengths and missteps.
For designers and clients alike, the critiques are mini-lessons on good type design and visual problem solving. The book encourages readers to make their own mistakes and keep improving.
Book Details
| Format | |
|---|---|
| File Size | 100.7 MB |
| Language | English |
| Pages | 291 |
| Authors | Margo Chase, Rian Hughes, Ron Miriello, Alex W. White |
| Publisher | Rockport Publishers |
| Imprint | Quayside Publishing Group |
| Publisher Location | Beverly, MA |
| Copyright | 2008, 2011 Crescent Hill Books, LLC |
| ISBN-13 | 978-1-59253-427-2 |
| ISBN-10 | 1-59253-427-9 |
| Digital Edition ISBN | 978-1-61673-891-4 |
Device Compatibility
This is a digital download, so there is no physical shipping. Access is available immediately after purchase.
The PDF works with compatible Kindle apps, tablets, desktop computers, mobile devices, and standard PDF reading software.
FAQ
How do I get access after purchase? The PDF download is available immediately after your purchase is complete.
Will I receive a physical book? No, this is a digital-only product and no physical copy will be shipped.
Which devices can I use? The PDF is compatible with most reading apps, including Kindle apps, tablets, desktops, and mobile devices.
This practical reference offers a rare look at how professional designers evaluate logos. It is a valuable addition to any design library.
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