Packaging Design: Successful Product Branding from Concept to Shelf
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Product Specs:
- File Type: PDF
- File Size: 113.7 MB
- Book Language: English
- Total Page Count: 258
- Instant Download
Packaging Design: Successful Product Branding from Concept to Shelf
Packaging Design explores how successful product branding moves from initial concept to the retail shelf. This digital edition is provided as a PDF and is available for instant download after purchase.
Written by Marianne Rosner Klimchuk and Sandra A. Krasovec, the second edition offers an expert overview of the packaging design profession. The authors draw on their combined academic and professional experience.
Book Overview
This volume guides readers through the history, visual elements, and working methods of packaging design. It covers fundamental design principles, typography, color, imagery, structure, materials, and sustainability. It also outlines a detailed design process from observation and discovery through design finalization and preproduction.
What You’ll Discover Inside
- The growth of trade and the historical evolution of packaging design
- How packaging design functions as a marketing vehicle for consumer products
- Analysis of typography, color, imagery, structure, materials, and sustainability
- A five-phase design process, from research and strategy to refinement and finalization
- Legal and regulatory issues relevant to packaging
- Case studies, design pointers, and career advice for professionals
- More than two hundred images, including concept sketches and primary display panels
Why This Book Matters
The authors are full-time faculty members at the Fashion Institute of Technology, the only institution in the United States that offers a BFA degree in packaging design. Their professional practice at designPracticum and industry contacts inform a practical, comprehensive view of the field. The book reflects a growing consumer awareness of the complexity behind every package on the shelf.
Book Details
| Author | Marianne Rosner Klimchuk and Sandra A. Krasovec |
|---|---|
| Publisher | John Wiley & Sons, Inc. |
| Publisher Location | Hoboken, New Jersey |
| Edition | Second Edition |
| Publication Date | 2012 |
| Format | |
| File Size | 113.7 MB |
| Language | English |
| Pages | 258 |
| Subject | Packaging–Design |
| ISBN-13 | 978-1-118-02706-6 |
| ISBN-13 (eBook) | 978-1-118-35860-3 |
| ISBN-13 (eBook) | 978-1-118-35854-2 |
| ISBN-13 (eBook) | 978-1-118-35861-0 |
| ISBN-13 (eBook) | 978-1-118-35463-6 |
| ISBN-13 (eBook) | 978-1-118-35464-3 |
Device Compatibility
This is a digital download and no physical item will be shipped. Access is available immediately after purchase. The PDF can be opened on desktop and mobile devices, tablets, and reading apps that support PDF files.
FAQ
When will I receive my copy? Your download is available immediately after the purchase is complete.
Will a printed book be shipped? No, this listing is for a digital PDF only.
Which devices are supported? The PDF works with PDF-compatible reading apps, including apps for Kindle, tablets, desktop, and mobile devices.
Download this illustrated guide and learn how product packaging comes to life from concept to shelf.
Verified Bibliographic Details
| File Size (Bytes) | 119243553 |
|---|
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