Free-To-Play: Making Money From Games You Give Away

Free-To-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups, and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, this book provides the in-the-trenches insight you need to build, run, and make money from games you give away. This is a digital download available in PDF format, ensuring instant access after purchase.

Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics, and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.

Book Overview

Author: Will Luton

Genre: Game Development

This book explores the psychology behind player decisions and motivations to play, provides simple and accessible explanations of the math and economic theories behind F2P, and includes working examples. It also discusses processes for capturing and using player data to improve your game, along with marketing tips on positioning your game and attracting players. Additionally, it features a downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh, and an interview with Zynga CEO, Mark Pincus.

What You’ll Discover Inside

• Insights into the psychology of player motivations.
• Accessible explanations of economic theories related to F2P.
• Processes for utilizing player data effectively.
• Marketing strategies for game positioning.
• Downloadable resources including a spreadsheet.
• Contributions from industry leaders.

Why This Book Matters

This book is significant for anyone interested in game development, particularly in the free-to-play model. It provides valuable insights that can help developers create successful games while understanding the economic implications of their design choices. Readers will benefit from Will Luton’s extensive experience and practical advice, making it a crucial resource for aspiring and established game developers alike.

Book Details

Device Compatibility

This digital book is compatible with various devices including computers, tablets, and smartphones. It can be read using standard PDF reading applications.

FAQ

• Is this an instant download? Yes, you will receive instant access after purchase.
• Is there a physical copy available? No, this is a digital download only.
• What formats are compatible? This book is available in PDF format.

This is a digital download. No physical shipping is included.