Coming Back From COVID: The Definitive Guide for Small Business Owners to Rapidly Recover From the Coronavirus

Description

A sudden disruption can expose the assumptions a business has been relying on—and make it necessary to rethink how customers are reached, products are priced, work gets done, and cash is managed. Evian Gutman’s Coming Back From COVID brings those questions together in a practical recovery-focused guide for small-business owners.

Organized around six parts of running a business, the book offers a structured way to review operations and consider changes in response to the conditions created by the coronavirus crisis. Its focus is not only on getting through a difficult period, but on rebuilding with attention to growth, profitability, and sustainability.

Six areas to reassess

The contents span marketing and sales, product, growth, operations, team, and accounting and finance. That breadth lets readers consider how decisions in one part of a business connect with the others—from the way an offer is positioned to the resources available to deliver it.

From customer needs to cash flow

Topics include buyer personas, inbound marketing, pay-per-click advertising, sales playbooks, product mix, pricing, customer feedback, referrals, partnerships, business planning, process improvement, performance management, flexible work arrangements, budgeting, forecasting, key performance indicators, and cash-flow management. The book also discusses debt finance and government assistance measures in the context of the pandemic.

Rather than treating recovery as a single fix, the contents invite owners to review practical parts of the business one by one: who they serve, what they offer, how the team works, and how finances are planned and monitored.

Case studies make room for application

Each of the six subject sections includes a case study, giving the book a recurring pause between topic areas. An initiatives summary at the end gathers the material into a closing review.

For small-business owners revisiting their plans

This book is aimed at owners looking for a framework to examine their business after the disruptions of 2020. Because some discussion—particularly government assistance—belongs to that specific period, readers should check current rules and programs independently before acting on it.

Coming Back From COVID offers a wide-ranging checklist for taking stock of a small business and considering where to adjust, rebuild, or plan for growth.