How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation

Innovation rarely belongs to one team or one decision. How to Create Innovation takes an organizational view, tracing how context, strategy, culture, governance, business models, and execution connect. Its central thread is the UNITE Innovation Framework: a way to consider innovation as a joined-up effort rather than a string of disconnected initiatives.

Connect the conditions for innovation

The book begins with growth and change, then considers how organizations can establish the foundations for innovation. From there, it explores the UNITE framework and the structures that shape whether innovation ambitions can take hold—including governance, organizational culture, and business-model choices.

From framework to organizational practice

Later chapters turn to digital transformation and the practical challenge of getting an initiative underway in a large organization. This progression makes the book useful for readers who want to think beyond idea generation and examine the wider environment in which innovation has to be supported and carried out.

A collaborative perspective

Created by Stefan F. Dieffenbacher, Caroline Hüttinger, Susanne M. Zaninelli, Douglas Lines, and Andreas Rein, the book was co-created with more than 60 thought leaders. That breadth of contribution sits alongside a clear chapter structure, moving from context and foundations through frameworks and organizational conditions to implementation.

Who may find it useful

Business leaders, managers, and practitioners working in innovation, business-model development, organizational change, or digital transformation may value its connected perspective. It is also suited to readers looking for a structured way to consider how strategy and the conditions inside an organization relate to innovation work.

For a broad view of organizational innovation—from the forces shaping change to the work of putting an initiative into practice—this book offers a substantial framework-led exploration.