Creating Websites with AI: A Model Neutral Beginner’s Guide

A website made quickly with AI can still miss the point. Jens Jacobsen’s Creating Websites with AI: A Model Neutral Beginner’s Guide is about making better decisions along the way: who the site is for, what it needs to do, and how its design, content, and promotion can work together.

Written for beginners, the guide follows a clear path from the first planning questions to testing and distributing a finished site. Its emphasis is practical, but not tied to one AI model or website builder—useful if you want to understand the process before settling on particular tools.

Start with the people and purpose

The book begins by asking readers to define a site’s goals and target groups. That human-centred starting point helps keep AI-generated ideas connected to real visitor needs, rather than accepting a generic first draft as the finished result.

Plan the site before building it

Across nine chapters, Jacobsen takes readers through choosing suitable tools, shaping a website’s structure, and bringing design and code together. The book discusses platforms including Wix, Squarespace, WordPress, and Webflow, alongside examples of working with AI tools such as ChatGPT, Gemini, and Claude.

Make content, then refine it

Readers move from planning into creating website content and adding it to a chosen platform. Testing and optimisation are part of the process too, with refinement informed by feedback from people as well as AI. The result is a guide to using AI as a collaborator while keeping human judgment in the loop.

Think beyond launch

The final stages cover promoting and distributing a site, including ways to improve its visibility on search engines and AI platforms. Together, the chapters connect the work of building a website with the work of helping the right people find it.

Who may find it useful

This guide is intended for beginners developing a first website or planning a site for a small business, medical practice, restaurant, personal portfolio, or organisation. A glossary and index provide useful reference points as readers work through the subject.