Logo Modernism
Explore the fascinating world of modernist graphic design with Logo Modernism, a comprehensive digital download that delves into the evolution of corporate identity from 1940 to 1980. This book is available in PDF format for instant access upon purchase, allowing you to immerse yourself in the rich history of logos and branding.
Authored by Jens Müller, this TASCHEN publication showcases approximately 6,000 trademarks, organized into three design-oriented chapters: Geometric, Effect, and Typographic. Each chapter is further divided into sections that highlight various forms and styles, making it an invaluable resource for graphic designers, advertisers, and branding specialists alike.
Book Overview
Logo Modernism is not just a collection of logos; it is a historical survey that examines how modernist principles influenced corporate identity. The book features an introduction by Jens Müller and an insightful essay by R. Roger Remington, alongside profiles of renowned designers such as Paul Rand and Yusaku Kamekura.
What You’ll Discover Inside
- Approximately 6,000 trademarks from the modernist era.
- Three design-oriented chapters: Geometric, Effect, and Typographic.
- Profiles of influential designers and case studies of significant projects.
- Insights into the history of logos and modernism in graphic design.
- Instant access to a digital format for easy reading.
Why This Book Matters
Logo Modernism serves as an essential reference for anyone interested in the intersection of design and corporate identity. It provides a deep understanding of how visual elements can shape perceptions and influence culture, making it a must-have for design enthusiasts and professionals.
Book Details
| Format | |
|---|---|
| File Size | 28.7 MB |
| Language | English |
| Pages | 122 |
| Publisher | TASCHEN |
| Publication Date | September 24, 2015 |
| Edition | Multilingual |
| ISBN-10 | 3836545306 |
| ISBN-13 | 978-3836545303 |
| Customer Rating | 4.9 / 5 (1,296 reviews) |
| Best Sellers Rank | #92,181 in Books, #10 in Branding & Logo Design |
Device Compatibility
This digital download is compatible with various devices, including tablets, desktops, and mobile devices. You can enjoy reading this book on your preferred reading app.
FAQ
- Is this an instant download? Yes, you will receive instant access after purchase.
- Can I get a physical copy? No, this is a digital product only.
- What formats are available? The book is available in PDF format.
Enhance your understanding of graphic design with Logo Modernism. This digital download is an essential addition to your library.
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