Games That Sell! Digital Book

Games That Sell by Mark H. Walker examines the qualities, decisions, and promotional practices associated with successful video games. This digital PDF edition is available for instant download.

Published by Wordware Publishing, Inc. in 2003, the book addresses video game marketing and evaluation through practical topics, case studies, industry commentary, and fan responses.

The 328-page work is organized into six parts covering game topics, quality, marketing and public relations, range of appeal, selected games, and industry and fan perspectives.

Book Overview

Games That Sell! is a Business and gaming-industry reference book by Mark H. Walker. It begins with game genres, licensing, franchising, the gaming world, ambience, story, documentation, strategy guides, and the fun factor.

Later sections examine public relations, product marketing, scalability, technology, cross-genre appeal, and the factors that can influence a game’s reception. Case studies discuss Empire Earth, Max Payne, Diablo II, Harry Potter, Sim Theme Park, RollerCoaster Tycoon, The Sims, and Age of Empires II.

The final sections consider games that should have sold but did not, then present views from industry insiders and fans.

What You’ll Discover Inside

• Game genres including strategy, adventure, role-playing, simulation, puzzle, classic, and console games.
• Discussions of licensing, franchising, game quality, ambience, graphics, story, and documentation.
• Coverage of gameplay and the role of the fun factor.
• Public relations and marketing topics, including press involvement, demonstrations, screenshots, and distribution.
• Analysis of range of appeal, scalability, technology, and cross-genre design.
• Case studies of games that sold and games that did not meet expectations.
• Commentary from industry insiders and responses from gaming fans.

Why This Book Matters

This book documents an early-2000s approach to understanding video game marketing and evaluation. Its structure connects creative decisions, product quality, gameplay, public relations, and audience appeal.

The case studies and contributor perspectives provide a focused archival record of how games and their marketing were discussed during the period of publication. The dedication also recognizes development teams and their role in creating enjoyable experiences.

Book Details

Device Compatibility

This is a digital download, so no physical copy will be shipped. Access is available after purchase.

The PDF works with appropriate Kindle apps, tablets, desktop computers, mobile devices, and compatible reading apps. Availability of specific features may vary by device and application.

FAQ

When will I receive the book?
Access is available after purchase as an instant digital download.

Will I receive a physical copy?
No. This product is a digital PDF download, with no physical shipping.

What devices can open the file?
The PDF can be used with appropriate Kindle apps, tablets, desktop computers, mobile devices, and reading apps.

Download Games That Sell! for a focused reference on video game quality, evaluation, marketing, and public relations.

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