100 More Things Every Designer Needs to Know About People

100 More Things Every Designer Needs to Know About People provides a wealth of design insights grounded in behavioral science. This PDF ebook is available for immediate download, so you can start reading within minutes of purchase.

Authored by Susan M. Weinschenk, Ph.D., the book is a follow-up to the bestselling 100 Things Every Designer Needs to Know About People. It dives deeper into how people see, think, decide, and interact with design.

Book Overview

This comprehensive guide explains 100 psychological principles that every designer should understand. It covers topics such as visual perception, memory, decision-making, reading, storytelling, human-computer interaction, creativity, and the bodily influences on design. Each principle is supported by research and practical examples, making it an essential reference for UX designers, graphic artists, and product managers.

What You’ll Discover Inside

• Why people prefer curved shapes and symmetry in design
• How peripheral vision and gaze direction affect user attention
• The two systems of thinking and how they impact user decisions
• Why stories can change behavior and make designs more persuasive
• How social connections and technology shape user experience
• The science of creativity and how to foster “aha” moments
• Physical ergonomics for mobile and screen design

Why This Book Matters

Design is not just about aesthetics; it’s about understanding people. This book bridges psychology and design, offering actionable insights for creating more effective, user-friendly products. Whether you’re a seasoned professional or just starting out, these principles will help you make evidence-based design decisions.

Book Details

Device Compatibility

This is a digital download; no physical book will be shipped. After purchase, you can access the PDF on your computer, tablet, smartphone, or any device with a PDF reader. You can also transfer it to a Kindle app or other e-reading software for convenient on-the-go reading.

FAQ

How do I access the book after purchase?
After checkout, you’ll receive a link to download the PDF immediately.

Can I read this on my Kindle?
Yes, PDFs can be viewed on Kindle apps and many e-reader devices, though formatting may vary.

Is this a physical book?
No, this is a digital download. You will not receive a printed copy.

Add 100 More Things Every Designer Needs to Know About People to your library today and start applying science-backed design principles to your projects.