SEO 2020: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series Book 1)

SEO That Moves With the Search Engines

Search engine optimization has never been a set-and-forget task, but the past decade has made that clearer than ever. In SEO 2020, Dr. Andy Williams strips away outdated strategies and focuses on what actually works in the current search landscape. Rather than chasing every minor algorithm tweak, he explains how to build a site that earns trust, serves readers, and remains resilient through Google’s updates.

Four Pillars, One Practical System

Williams structures the book around the four pillars that consistently influence rankings. This approach keeps the material organized while showing how different SEO elements support each other.

• Quality content: Go beyond basic keyword placement. Learn how to research topics, identify theme words, and create material that search engines and readers both recognize as valuable.
• Site organization: Discover silo structures, internal linking patterns, and WordPress tag strategies that help search engines understand your site’s hierarchy and topical focus.
• Authority: Understand how links, mentions, and trust signals shape rankings—and how to earn high-quality, relevant backlinks without manipulative schemes.
• Technical excellence: From structured data and JSON-LD to load speed and mobile usability, ensure your site meets technical expectations while remaining accessible to users.

A Website Audit You Can Actually Use

One of the most valuable parts of this guide is the full site audit. Instead of presenting a vague checklist, Williams breaks the process down into concrete, repeatable steps. Readers can inspect their own content, architecture, and authority profile, identify weak points, and apply the recommended fixes immediately. The audit aligns with the four pillars, so each finding ties back to a clear action item.

Who This Book Helps

Whether you manage a personal blog, run an ecommerce store, or handle SEO for clients, this guide gives you a grounded framework. It assumes you have some familiarity with websites but does not drown you in jargon. Beginners will find clear explanations, while experienced webmasters will appreciate the updated 2020 examples and the emphasis on sustainable tactics that avoid Google penalties.

Instead of chasing shortcuts, SEO 2020 helps you build a site designed to rank well now and hold its position as search evolves.