Logo: The Reference Guide to Symbols and Logotypes

This digital edition of the Logo Reference Guide presents Michael Evamy’s curated survey of identity design. The book is supplied as a PDF and is available for instant download after purchase.

It gathers hundreds of logos and logotypes from more than 150 international design firms, with an emphasis on the formal qualities of each mark.

Book Overview

Logo: The Reference Guide to Symbols and Logotypes is a visual reference work first published in 2007. This mini edition was published in 2015 by Laurence King Publishing.

The book includes work by designers such as Paul Rand, Saul Bass, Otl Aicher, Anton Stankowski and Lance Wyman, alongside contemporary studios including North, Sagmeister Inc, Open, Spin, Johnson Banks, Browns and Segura Inc.

What You’ll Discover Inside

• Work submitted by more than 150 leading design firms from Europe, North America and the Far East.
• Logos arranged by their most significant visual features, including overlapping type, square symbols and symbols containing trees.
• Three sections: text-based logos, pictorial and abstract emblems, and logo families and sequences.
• 40 focus logos with extended captions and individual pages.
• Captions identifying each organization, its country, the designer or design firm, and the date of design.

Why This Book Matters

The logo is often the focal point of an identity system and the key to its acceptance. This book documents a broad sample of identity design in the early twenty-first century, with marks that date back over a century as well as designs that were still to be launched when the book was written.

It is a practical resource for graphic designers, branding professionals and students of visual communication.

Book Details

Device Compatibility

This is a digital PDF download. There is no physical shipping, and access is available after purchase. The file works with appropriate Kindle apps, tablets, desktop computers, mobile devices and standard reading apps.

FAQ

How soon will I receive the book? Access is provided immediately after purchase.

Will a physical copy be shipped? No. This is a digital download only.

Which devices are supported? The PDF can be used with Kindle apps, tablets, desktop and mobile reading apps.

This digital reference is ready to download. Add it to your collection and explore the range of symbols and logotypes.

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