Innovative Product Design Practice

Innovative Product Design Practice by Carl Liu is a practical industrial design guide for improving sketching skills and understanding real product design projects. This digital PDF edition offers instant download after purchase, with no physical shipping required.

The book draws on the author’s work at Astro Studios and Motorola, including case studies of the Compaq iPAQ and Nike Triax 300 running watch. It is written for industrial design students, working designers, creative teams, and business decision makers who want to see how good design supports successful products.

Book Overview

Carl Liu, a Chinese industrial designer and senior design director, shares the process behind selected real projects. As an industrial design and product design resource, the book is divided into two major parts. The first part presents real design cases with ideations, sketches, and layouts arranged in chronological order so readers can follow the creation process.

The second part offers step-by-step sketch demonstrations using both traditional hand sketches and digital drawings on a Wacom tablet. The book also discusses why sketching matters and compares the characteristics of different drawing media. It is intended to act as a design tool for readers who want to improve their own product design practice.

What You’ll Discover Inside

• Real case studies, including the Compaq iPAQ, Nike Running Watch Triax300, and Vortex Ring Shooter.
• Insight into the design process from concept sketches to production-phase communication.
• Step-by-step sketching demonstrations in traditional hand sketch and digital formats.
• An explanation of different drawing media and how to choose the most comfortable one.
• Scenarios, image boards, and story boards used for user-centered design analysis.
• Sections on choosing tools, why sketching matters, and personal projects such as an MP3 player and scooter.

Why This Book Matters

Innovative Product Design Practice captures a period when design was becoming more important in China and across global markets. The author’s work on successful products demonstrates that design can shape consumer behavior and business results.

The book has been used as a reference by design schools and universities, and it reflects Carl Liu’s effort to elevate design education and practice in Asia. For readers, it connects professional experience with accessible sketching and design guidance.

Book Details

Device Compatibility

This is a digital download and no physical item will be shipped. After purchase, access is available through your account for immediate download.

The PDF is compatible with appropriate Kindle apps, tablets, desktop computers, mobile devices, and modern reading apps that support PDF files.

FAQ

How do I get access after purchase? You will receive the PDF as an instant digital download after the purchase is complete.

Will a physical book be shipped? No. This product is a digital file only, so there is no physical shipping.

What devices can I use? The PDF works with Kindle apps, tablets, desktop and mobile devices, and other PDF-compatible reading apps.

Download Innovative Product Design Practice today and explore a practical approach to industrial design, sketching, and real-world product development.