FIT Typeface

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FIT is a hyper-stylized series of caps designed with one thing in mind: filling up space with maximum impact.

To accomplish this task, I drew Fit as a variable font with an expansive range of widths, represented by the ten styles shown here. Beginning with the impossibly narrow Skyline style, each character grows by 3600% (on average) to reach the gargantuan Ultra Extended. In between these ridiculous extremes, you will find a family rich in panache and expressive potential.

Fit is anchored by its white shapes: regardless of width, the space within the letters and the space between the letters always remains the same. These white shapes cut dramatically through the letterforms, fusing them into a mesmerizing network of black and white.


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