This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.
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Client Amazon –
Du très bon contenu. L’idéal pour les étudiant en art graphique. Ou les professionnels en recherche d’inspiration. Je recommande vraiment.
Mass Marin –
love it
llw studio –
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can’t really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It’s going back today.