Logo Design Love
$15.00
Related Products
Drawing and Painting Expressive Little Faces: Step-by-Step Techniques for Creating People and Portraits with Personality–Explore Watercolors, Inks, Markers, and More
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
- Why one logo is more effective than another
- How to create their own iconic designs
- What sets some designers above the rest
- Best practices for working with clients
- 25 practical design tips for creating logos that last
Read more
albert clemente –
Lo encontré buscando cosas de Branding por internet. Entré en la web del autor, y había un extracto. Al final no he podido resistirme a comprarlo.
Te da consejos y planteamientos a la hora de desenvolverte como diseñador de marca, bien explicado y argumentado, con ejemplos de su propio trabajo y otros autores.
Lo único que hecho en falta son mas ejemplos suyos o un “paso a paso” de la construcción de algunos.
Alex M. –
I was very surprised to see that this book is as much about managing your clients and your own business than it is about designing logos but I love it anyway. Lots of good ideas and logo design reminders (such as mind mapping, spending lots of time on your research, focusing on one thing, staying motivated, etc). Lots of great logos! I would have liked more about brand identity but I guess there are other books for that.
This book will not tell make you a good logo designer if you are a beginner but if you already are a designer, it will probably inspire you, help you get better and give you good pieces of advice on how to price your work, interact with your clients and manage your projects.
I love it and I am now another addict to the blog. Thanks David! 🙂
luca –
Venditore perfetto sono stati veloci nella spedizione il materiale venduto e di ottima qualità funziona tutto perfettamente lo consiglio caldamente.
Badger –
This is a fantastic book, full of insite into the depth and thought behind logo creation.
It truly inspires you the reader to be more creative and to think from another more exciting level when thinking about what is behind a logo or visual identity.
It gave me back my spark for everything I love about design, and made me want to get my notebook out and start doodling.
The section on the design process is especially thought provoking and useful, and really shows you how when designing a logo you must start from the ground up with mind mapping and sketching out your thoughts and ideas before diving straight in, by mapping out your thoughts and ideas you can come across angles you may not have noticed.
Not only does this book take you through the design process and how to “think” like a logo designer it also has many practical tips on working with clients, from the initial pitch to final project completion.
A great book, by a great clear and concise writer.
Be warned if you buy this book you may well find yourself analysing all those well know logos out there!
John MacAdam –
Logo Design Love by David Airey provides insight into the process of designing a logo. The theories and best practices presented are concrete tips that easily apply to designing well beyond a logo.
The book is divided into three main sections:
The importance of brand identity
The process of design
Keep the fires burning
I found the second section to be the most useful. The design process is documented from start to finish. The designer-client relationship is explained in great detail. How do I select good clients? Which questions should I ask? How much money should I charge? How should I estimate project durations? Where can I get design inspiration? How can I create an attractive design? All of these questions and more are answered clearly.
The book is written in a nice easy to read format with plenty of logos sprinkled throughout. You will find many great ideas and plenty of notable logos. But the real value lies in understanding why an idea is important, or what makes a logo useful. David does a wonderful job educating the reader.
Application
What I really love about this book is the practicality. For somebody like me, with limited design exposure, the advice could be directly applied to my work. I have already benefited from Logo Design Love. When designing my personal site, I had elaborate plans for the logo. I first wanted to have an animated iPhone keyboard with the “m” remaining. I then thought of spelling macfam with an app icon for each letter (eg. Facebook icon for “f”, or CliqCliq Colors icon for “c”). Sure, those ideas might be more interesting than the current pixel based “mf” logo. But Logo Design Love taught me a few things to guide me towards a simpler, more universal logo. Most importantly: the logo should easily translate to various mediums. The same logo on this page is used when you add my mobile site to your iPhone homescreen. David writes: “As much as you might want to see your work plastered across billboards, don’t forget your design may also need to accommodate smaller, yet necessary, application, such as zipper pulls.” My two initial logo ideas would have struggled fitting on a zipper! Simple is more effective, easier to identify with, and much more adaptable.
I also drew inspiration from the chapter on the client-designer relationship. Just last week I met with a potential client looking for a website. I felt more prepared and confident in the meeting because of this book. The book provides great detail on gathering preliminary information from a client. I gathered more relevant information from my client than I would have before reading this book.
These are only two examples of practicing what David Airey preaches in Logo Design Love. I have a few additional “long term” ideas in the back of my head. I highly recommend reading Logo Design Love. The book is well organized, well written and packs loads of useful information.
KadiDJ –
I’ve done some graphic and web design in the past as part of a different job, but I’m now changing careers and will eventually be doing mostly freelance design. There are a lot of books out there that show you great designs, or that discuss only the more technical aspects of design. But this book is unique in that it not only shows you brilliant works of design and branding, but shares the creative process behind them, focusing specifically on the critical task of creating brand identities that are lasting, relevant, and pleasing to any given client.
This book is visually inspiring while also being a great read… the perfect blend of eye candy and rich information! I’m about halfway through right now, and even if this was the end of the book, I would think it was worth picking up. But just when I think it can’t get any better, I read a few pages more and love it even more. David Airey just does a great job of demystifying some of the more daunting aspects of branding. Obviously I’m a beginner, but I have to believe that even seasoned designers who aren’t as experienced in branding would find this very useful. Anyway, enough gushing. Get it. Love it.
DBon –
The favorite books on my shelf, in all subjects, are always small. Small does not mean scant. My favorite small books are always incredibly dense, and have dispensed with extraneous chapters, trivial pursuits, and needless diversions. David Airey’s “Logo Design Love” is such a book. It is a comprehensive survey of the logo design process. It’s easy to read quickly. It’s lovely to hold. It has that “now this is a book I want to keep” feel to it, and is reserved on my shelf in my favorites section. Or “favourites” as David might put it.
I know David from his blog. His personal, conversational tone on his blog bleeds right over to the book. Warm yet consummately professional. He tells you what you need to know about logo design, and refrains from abstruse pontificating that some other “Goliath” design books get mired in. That is very refreshing!
If you are looking to break into the designing of logos and brands, there is no better book I’m aware of to do that succinctly, on budget, and on time, than Logo Design Love. Big things do come in little packages sometimes!
Highly Recommended!
Douglas Bonneville
[…].
Chris Lee –
A very practical guide to dealing with clients and designing logos. Really gives a look into Airey’s process and his open view of the process is really helpful. You never feel as though you’re not being let in on something. The writing style is very friendly.
My only criticism is length. I felt like a bit more could have been elaborated on. However, the length really added to the friendly, open feel of the book, so I can’t dock it too much.
Overall, if you are looking for a quick read about modern logo design and have some questions on how to design logos, this book is perfect.
Sari Schneider –
Nachdem ich den Blog von David Airey kennenlernte und ich seine Ansichten und hilfreichen Tipps gelesen hatte, musste ich aufgrund meiner vielen Fragen auch das Buch dazu bestellen.
Als noch studierende Designerin fragt man sich oft, wie man dem Kunden seine wirklichen Wünsche entlockt um dann ein vernünftiges Briefing erstellen zu können. David Airey stellt diese Fragen und macht uns bewusst warum sie wichtig sind. Man muß seinen Kunden und seine Zielgruppe kennenlernen, denn nur so kann man etwas passendes und einzigartiges für sie gestalten. Ein Erscheinungsbild mit der sich der Kunde identifizieren kann!
Anhand von vielen Beispielen und Herangehensweisen erklärt er warum ein Logo gut ist und wie man seinen eigenen Weg findet. David Airey führt uns durch den Designprozess und nennt wichtige Regeln, die am Ende des Buches noch einmal zu einer Checkliste zusammengefasst sind.
Weg vom Computer und hin zum Bleistift! Eine wichtige Regel, die viele vernachlässigen, dabei eröffnet das skribbeln schnellere Möglichkeiten Dinge auszuprobieren. Anhand von einigen Beispielen zeigt Airey uns, wie ein mindmap benutzt wird und wie der weg eines logos gehen kann, wenn man vorher ordentlich den stift schwingt.
Es gibt aber noch weitere Themen, die er anspricht und Lösungsansätze nennt:
Wie spricht man mit Kunden, ob klein oder Groß?
Wie man sich einschätzen kann um die Preise festzulegen.
usw.
Fazit:
Ich finde, dass David Airey in knapp 200 Seiten ein wirklich gutes Buch zu diesem Thema geschrieben hat, dessen Preis/Leistung absolut gerechtfertigt ist.
Mir hat es sehr geholfen, v.a. weil es mir für mein eigenes Erscheinungsbild die Augen geöffnet hat.