Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
Original price was: $35.00.$24.40Current price is: $24.40.
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This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today’s online and print media.
Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including:
- How to think about “editing” and “design” as a word person and a design person
- Teamwork and collaboration for story clarity
- Originality and inducement for the reader
- Columns and grids for organization and consistency
- Covers and content listings as tools for deeper reader involvement
- How to use type hierarchy to catch and lure readers
- Representational and non-representational imagery
- Using color as a branding device
Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.
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43 reviews for Editing by Design: The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students
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Original price was: $35.00.$24.40Current price is: $24.40.
Joel Grossman –
The layout is a big improvement over the original edition. Worth buying if writing or desktop publishing is of interest.
Billy C. Plant –
Well illustrated. Useful even if you only browse the photos, diagrams and captions for quick reference
Martin Hoffmann –
It would have saved me a lot of time, designing and editing my content if I had found it earlier, ignoring “design” which does not serve the purpose of good content.
But more than that it has become my North Star of what editorial design should be and how it can create the USP of a publication.
It also is a refreshing read in the vast ocean of design books.
PkDD –
I work and collaborate with many people who could benefit from this on their reading list.
PkDD –
I think this book is a must have if you are a novice in the graphic design arena, like me as well as those who need a refresher. The book was a bit overwhelming when I first looked at it, before starting my class. Now it is making more sense. This book covers so much about designing…teamwork, typography, space, columns, grids, RGB, CMYK, covers of magazines, layouts, styling…
John Michlig –
Editing by Design has been around for decades, many magazine editors and designers have been using it as their bible. Now Alex White has taken that marvelous book and contemporized it, burnishing its already information-packed contents to an even higher sheen. Gorgeously illustrated, creatively organized, clearly written — it’s impossible to imagine a more useful and indispensable book on the subject of magazine design. And its uses aren’t limited to magazine design, but easily applied to any form of printed communication — newsletters, presentations, books, even advertising. There’s Editing by Design 4, and then there’s everything else. This is the one to get.
Capitan Video –
Muy recomendado.