This visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change and generate new versions based on external data. The book offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems. There is no other book like this on the market!
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36 reviews for Dynamic Identities: How to Create a Living Brand
4.9out of 5
★★★★★
★★★★★
10
★★★★★
3
★★★★★
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★★★★★
KG –
Als Kommunikations-Design Studentin bin ich immer auf der Suche nach neuen Inspirationen. Und diese bietet Dynamic Identities zuhauf! Ich bin wirklich begeistert.
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★★★★★
Mirza –
The must have for those who love to have beautiful and interesting books on the shelves.
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★★★★★
Prince Symenouh –
A more than 200-page book full of great insights about making dynamic identities, hence, living brands in a constantly shapeshifting world. A must-have for anyone who works in the branding and marketing realm. Kudos.
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★★★★★
lucas ballocchi coudeu –
It Offers a great insight and analysis to the creation of dynamic identities providing formulas and a way of classification
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★★★★★
Marcelo Bernardes Nogueira –
Very good. A needed book to everyone who works with branding and logo design.
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★★★★★
Amanda-Li Kollberg –
Great.
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★★★★★
Steve Scott –
Some excellent examples here of dynamic identities that inspired us to create a dynamic identity for our design studio and some of our clients.
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★★★★★
cielle –
Fondamentale per comprendere i sistemi di identità dinamica. Esempi esaustivi. Esiste solo in lingua inglese, ma non è complicato da capire. Consigliato!
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★★★★★
Cliente Amazon –
Un libro fondamentale per capire come si sta evolvendo il design di sistemi di identità. Tanti esempi interessanti presentati in modo esauriente. Consigliatissimo!
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★★★★★
Helen Brennan –
I saw Paul Hughes speak a few years ago on this subject (he contributed the foreword). His breakdown of this dynamic identity system idea is as inspiring as it is logical. I have introduced this subject matter to my visual communication students with ease thanks to this book, and I consider it in my top 5 bookshelf inhabitants! That is against some stiff competition coming from a collector of design books of over 15 years. Absolutely a must for forward thinking communication designers.
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★★★★★
Robert Radunz –
It`s a good book: There is plenty of fresh images and a big variety of Dynamic Identities cases, including their description and concept. The book editorial design is also very dynamic. The few use of text makes it a quick visual guide. I give it a 4 star because I was looking for more theory and context regarding Dynamic Identities, and the book has about 6 pages of content only.
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★★★★★
tommaso –
Buon libro, bei progetti, approccio indispensabile per chi progetta identità oggi. Come tutti i libri del genere pecca un pò di approfondimento. Ve lo consiglio!
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★★★★★
BCJ –
This book is quite unique and is well designed. The book Dynamic Identities: How to Create a Living Brand is not super in-depth but offers some really great inspiration. I would recommend this book to any visual designer.
KG –
Als Kommunikations-Design Studentin bin ich immer auf der Suche nach neuen Inspirationen. Und diese bietet Dynamic Identities zuhauf! Ich bin wirklich begeistert.
Mirza –
The must have for those who love to have beautiful and interesting books on the shelves.
Prince Symenouh –
A more than 200-page book full of great insights about making dynamic identities, hence, living brands in a constantly shapeshifting world. A must-have for anyone who works in the branding and marketing realm. Kudos.
lucas ballocchi coudeu –
It Offers a great insight and analysis to the creation of dynamic identities providing formulas and a way of classification
Marcelo Bernardes Nogueira –
Very good. A needed book to everyone who works with branding and logo design.
Amanda-Li Kollberg –
Great.
Steve Scott –
Some excellent examples here of dynamic identities that inspired us to create a dynamic identity for our design studio and some of our clients.
cielle –
Fondamentale per comprendere i sistemi di identità dinamica. Esempi esaustivi. Esiste solo in lingua inglese, ma non è complicato da capire. Consigliato!
Cliente Amazon –
Un libro fondamentale per capire come si sta evolvendo il design di sistemi di identità. Tanti esempi interessanti presentati in modo esauriente. Consigliatissimo!
Helen Brennan –
I saw Paul Hughes speak a few years ago on this subject (he contributed the foreword). His breakdown of this dynamic identity system idea is as inspiring as it is logical. I have introduced this subject matter to my visual communication students with ease thanks to this book, and I consider it in my top 5 bookshelf inhabitants! That is against some stiff competition coming from a collector of design books of over 15 years. Absolutely a must for forward thinking communication designers.
Robert Radunz –
It`s a good book:
There is plenty of fresh images and a big variety of Dynamic Identities cases, including their description and concept.
The book editorial design is also very dynamic. The few use of text makes it a quick visual guide.
I give it a 4 star because I was looking for more theory and context regarding Dynamic Identities, and the book has about 6 pages of content only.
tommaso –
Buon libro, bei progetti, approccio indispensabile per chi progetta identità oggi.
Come tutti i libri del genere pecca un pò di approfondimento. Ve lo consiglio!
BCJ –
This book is quite unique and is well designed. The book Dynamic Identities: How to Create a Living Brand is not super in-depth but offers some really great inspiration. I would recommend this book to any visual designer.