Amazon.com: Design for How People Think: Using Brain Science to Build Better Products (Audible Audio Edition): John Whalen PhD, Mitchell Dorian, Upfront Books: Books
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.
Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct “contextual interviews” to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.
- Learn about the “six minds” of user experience and how each contributes to the perception of a singular experience
- Find out how your team – without any specialized training in psychology – can uncover critical insights about your customers’ conscious and unconscious processes
- Learn how to immediately apply what you’ve learned to improve your products and services
- Explore practical examples of how the Fortune 100 used this system to build highly successful experiences
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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182 reviews for Amazon.com: Design for How People Think: Using Brain Science to Build Better Products (Audible Audio Edition): John Whalen PhD, Mitchell Dorian, Upfront Books: Books
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vivian motti –
Creo que si le pusieron menos de 5 estrellas no lo leyeron, puede que no les haya gustado, pero de que te deja algo te deja algo. 100% calado 1000% garantizado!
Catherine D. –
Great book! Very informative!
3 Generations –
In ‘Design for How People Think’, John Whalen does an extraordinary job translating more than a decade of experience working in UX research in to actionable insights. The book is written in an accessible, didactic language. The chapters include multiple illustrations of updated examples of how UX is applied in practice. He does an excellent job teaching the reader how to better understand human users, their mental models and rationale, encouraging us to apply such understanding to improve services and products. The work practices he discusses in the book are based on scientifically sound theories, still the examples presented are straightforward and intuitive. The book emphasizes how UX research is relevant and largely applicable across domains.
John also brings critical thinking in to the design process encouraging readers to go beyond the product development per se by questioning common biases that can negatively influence a design or an evaluation process. He reinforces how important it is to carefully consider the diverse profiles of end users who will actually interact with a product, instead of relying on preconceived stereotypes.
Each chapter ends with a list of recommendations. Those are extremely helpful to highlight key points of consideration, summarizing the techniques and concepts presented, and serving as a call for action for the audience.
I highly recommend the book to anyone interested in understanding the human mind and how considering users is fundamental in the design and development of novel technologies.
Carlos –
excellent livre, il présente de bons exemples et une démarche facile à suivre.
Philippe –
The author presents us an good way to research and/or evaluate an prototype. The Six Minds framework differently of an persona (or even more and jobs to-be done) try to elicit the maximum of the user (during research) to create good prototypes, or make an assessment of the existent prototype.
Good for service designers, but better for UXers or Product Designers. Complement for Product Owners or Product Managers.
Sylvia –
Great book
JA –
15 years in as an experience design practitioner and currently focused on complicated tech… This is the first book that successfully reaches the roots of understanding necessary to build a reliable UX process. But be forewarned…this is not UX in its entirety.
S. Shapiro –
John Whalen’s book, Design for How People Think, is a good summary of a research process when preparing a product or service. While many of the examples make reference to internet connected technologies, the book is also relevant to ideas for developing technologies such as voice and virtual reality applications.
Of interest to User Experience and Customer Experience professionals, the book tells the story of many years of professional experience summarized into a clear and interesting collection of best practices. It will be a valuable starting point for someone new to the field as well as a refresher and interesting organizational approach for the more experienced practitioner.
John’s organization of different human abilities into Six Minds, can provide a helpful structure for researchers overwhelmed with too much data. He also connects his suggestions to relevant research in the field neuroscience and cognition. Most importantly he provides a rationale and methodology to go beyond categorizing customers by age or income and promotes a more in-depth analysis of what a group of people using a product or service might be like and what they need as well as how they feel. This is critical for effective product design and marketing the product or service.
As he lays out the reasons behind his suggestions, he focuses on two important research techniques, observation and interviewing. These tools are best used along with a depth of understanding about the functioning of the human mind and John is able to put his understanding of brain function to good use in providing reasons for his recommendations. Both Interviewing and observation tools are valuable in creating a broad and deep understanding of what someone wants, needs, and feels about a product or service. These tools go beyond surveys and even usability testing in informing good design.
The case studies and even a few activities for the reader help clarify the concepts presented and there are many interesting tidbits that make the book engaging, as well as useful.
Design for How People Think is fun to read, with the feeling that you are sitting with John, conversing about the best way to learn about people and to apply what you learn to product and service design.
Karina –
Llego excelente condiciones.
Kindle Customer –
In his first book, Dr. John Whalen lays out dozens of examples to help illustrate the main cognitive processes your site users (customers, stakeholders, clients, etc.) will draw upon to experience your site (product, task, process, etc.).
It’s like John is sitting at your elbow and talking you through this useful approach to crafting deep-diving contextual interviews, categorizing your (many, many, many) observations, and then developing insights and recommendations based solidly on cognitive science and research. John also relates the “Six Minds” approach to other trends and techniques in the user experience world such as design thinking, prototyping, and even artificial intelligence/machine learning. In short, understanding “how people think” — and how it leads to what comes next — is a terrific tool in the kit for both designers and researchers.
3 Generations –
We are just wrapping up our second UX project at work. We are in the design phase on the first project and the prototype phase for the second project. We hired a company to help kick off our projects on the research, interviews, analyzes phases and into low-fidelity and high-fidelity wireframes demo prototyping.
Although we are far into these projects, the book helps fill in some of the gaps about the process. We definitely could have used this book before the projects started to ensure everyone had a basic knowledge of the process, fostered a more open-minded approach to change and pulled everyone up from the tactical daily job to think about the user experience from different perspectives, cultures, levels of expertise.
The book is a quick read, a few hours. It does not go into a significant amount of depth and barely scratches the surface. It’s less than 200 pages with 19 mini-chapters and the book has larger font and illustrations. However, it does cover the basics enough for a project team that is working with experts in the field.