100 Posters That Changed The World: A comprehensive exploration of poster design through the ages
Original price was: $29.95.$24.43Current price is: $24.43.
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A collection of the world’s most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.
Classic posters from the last 300 years and the stories behind them.
Posters have always been designed to seek an immediate response. From the time when paper was first affordable, the poster has been used to provoke a direct reaction, whether a public appeal, a legal threat, a call to arms, or the offer of entertainment. Newspapers might have the advantage of ubiquity in spreading
the word, but a poster could be tightly targeted by its location.
Organized chronologically, 100 Posters That Changed the World charts the history of poster design from their earliest forms as a means of information communication to the more subtle visual communication of the 21st century.
As printing became cheaper, posters were used for more than just promoting the capture of local villains or announcing government decrees. Advertisements took over, citing up-and-coming events, auctions, public meetings, political rallies, sports games, lectures and theatrical performances.
The technological leaps from engraving to aquatints to lithography, chromolithography and the offset press, all had their impact on what could be advertised by poster, and the art form took off spectacularly in the late 19th century with the influence of Lautrec and the Paris nightclubs. From then on, the poster became a sophisticated means of visual communication.
In the West it was used to sell products – in the East it was used to sell regimes and control behaviour.
Along with historic moments in poster evolution, 100 Posters That Changed the World charts the most impactful designs of the last 300 years – images that communicate a message whether commercial or political, images that sell a film, a musical, a cause or used for decoration, inspiration, motivation and affirmation. The affirmation for teenagers in the 1970s that Farah Fawcett was looking at you.
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42 reviews for 100 Posters That Changed The World: A comprehensive exploration of poster design through the ages
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Original price was: $29.95.$24.43Current price is: $24.43.
brigitte baulard –
joli livre interessant servant de support pour analyser des images en anglais dans mes classes
analyst –
There are more claims made concerning the influences of art than just about any other treatment known to man and not a shred of evidence for the majority of them. It is doubtful that any of these posters had any influence on anything. Nevertheless this book is an interesting history of the use of posters showing changing styles through the ages. It is well written and well illustrated and for an art book very reasonably priced. Highly recommended.
Analyst
D. R. W. –
This book was well priced, arrived in a few days, and was in excellent shape.
Roger McEvilly –
Book is a bit small, some posters are a bit small, but overall a very nice selection. It’s cheap because it should be bigger, but it’s still quite ok.
Victoria Shurdhi –
Bought this for a media studies colleague and he loves it!
Amazon Customer –
Quality book, great content
Picassosfist –
I am a poster historian. This author is not. There are dozens of poster experts around the world, and apparently none were consulted in the creation of this book. It is full of flagrant untruths about poster history, many of which are easily remedied through a quick google. The section on Rosie the Riveter alone is shamelessly under-researched — this poster was not street facing, nor was it a recruitment poster. It was a part of a morale boosting series put out by Westinghouse for inside their factories. Moreover, she is not Rosie the Riveter, nor was she ever intended to be so—that name only got linked to her image after she appeared on the cover of Smithsonian magazine in the 80s and became an icon of the women’s movement. The photos are great, and I was hoping for just a light, fun romp through poster history. Instead, I got amateur hour by someone who has no business writing on a topic he knows nothing about.